2021-02-12
In the first part we talked about introduction to UX and the foundations of User Experience design things like the user-centered mindset, The key stages of the UX process and iteration in design. Today, We will talk about good usability explore some of UX tools.
We're going to look at some of the key factors which make an experience delightful.
Now, there isn't really a checklist of good design principles that you have to follow in order to get the perfect UX or really good usability. But you know when you've got good UX, because it feels very natural and easy to understand. So, there are some things that you can follow to make sure that your customer has the best experience.
Making it simple and easy for them to understand.
Making it intuitive.
Intuition is based on past experience, cumulatively, and determines some level of expectations.
So customers increasingly expect to log onto a site or a system without any training and being able to navigate it very quickly.
Intuitive design helps customers to navigate your site easily without having to click on lots of options or menus to find the information they want.
Intuitive design it’s not really about intuition at all, but about researching your users, their goals, their biases and generally who they are to determine what the best design solution. is for them.
It has to be engaging/attractive.
What this means is that customers have to come away having a delightful experience. And this means that they come away feeling good. They come away feeling like they want to come back.
It has to be efficient.
The fewer clicks to complete a task, the better, So can the user do in three clicks what they used to have to do in eight?
They have to feel well-supported.
So if they need help and advice, it has to be right there for them.
It has to be easy to recover.
So if the user makes some sort of mistake or missed navigation, it has to be quite easy for them to get back on track.
Consistency across different pages Has to be consistent (same template) across all the different pages of your website. So it's quite helpful to follow the common industry standards that your user's already used to. This includes things like:
Having your menu at the top or the left of your screen
Having the icons and using those same icons throughout your website.
Having the Next button at the bottom right hand corner of your screen.
Reusing the same fonts, the same colors and sizes across your website. And this might seem like really minute details at the moment, but they make a huge impact on your UX so it's really important that you pay attention to this.
Accessibility
Accessibility is also an important aspect of usability
Accessibility means it can be used by everyone
In practice, accessibility is about designing products and services to accommodate the needs of all potential users regardless of their ability.
When designing, you should consider the number and type of potential accessibility issues or disabilities users may have. Disabilities include visual impairment (e.g. color blindness), motor/mobility (e.g. wheelchair-user concerns), auditory (hearing difficulties), seizures (photosensitive epilepsy) and learning (e.g. dyslexia).
By designing to reach all ability levels, you’ll create designs anyone can use and enjoy whatever the context. Designing for accessibility helps all users and is also known as "universal design". You can increase accessibility by applying Universal Design principles which you can read more about
So now, we're going to look at who makes a good UX design or what makes a good UX team. The answer to this is it's not just about having a really great designer on board. It's actually more about having an effective UX team in place. And this UX team needs to have people from all different sort of backgrounds who bring different skills and perspectives to the table. So you might have someone who specializes in psychology or market research and then you have someone who's good at graphic design and someone with a really technical understanding to be able to build these cool widgets. Also, It's also really crucial to have someone who's good with people on your team to get that all important user feedback along the way. So working together is the most important thing here. It's being flexible enough to adapt that design based on all these different inputs. Collaboratively working with different people from different backgrounds is also really important. They'll be constantly asking these questions of why and what if and that's going to help you achieve your best outcome. As long as you have an attitude of an open mind, curiosity, and empathy, you're going to be able to ensure that user experience, the user is always at the center of your design.
Resource:
For further information, you can explore some of the tools of the trade used in UX Design: